Use of Social Media for Marketing of LIS Products and Services in Five Provincialised College Libraries in Dhemaji District in Assam: A Study

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Year : 2022,
Volume & Issue : LIB PRO. 42(1), JAN-JUN 2022
Page No. : 161-169,
Article Type : Original Aticle
Article DOI : 10.5958/2320-317X.2022.00017.4 (Received on 17.01.2022, Revised on 17.04.2022, Accepted on 16.05.2022)

Description

Description

Anjuma Saikia*, Satakshi Pandey**, Prof. Ranjeet Kumar Choudhary***
Author’s Affiliation : *P.hd Research Scholar, Department of Library and Information Science, Mahatma Gandhi Central University, Motihari, Bihar 845401, India.
E-mail: anjumasaikia500@gmail.com **Phd Research Scholar, Department of Library and Information Science, Mahatma Gandhi Central University, Motihari, Bihar 845401, India.
E-mail: spandey2906@gmail.com ***Professor & Head, Department of Library and Information Science, Mahatma Gandhi Central University, Motihari, Bihar 845401, India.
E-mail: profrkchoudharylis@gmail.com

Corresponding Author : Satakshi Pandey, Phd Research Scholar, Department of Library and Information Science, Mahatma Gandhi Central University, Motihari, Bihar 845401, India.,
E-Mail:-spandey2906@gmail.com

Abstract
The aim of this study is to know the use, purpose, importance and problems faced by the librarians’ in marketing through social media. For this study 5 provincialized college libraries are selected as research sample. The findings of this paper showed that most of the Librarians use Facebook, twitter, whatsapp, Youtube, LinkedIn etc for marketing of LIS products and services. Studied libraries use social media for promoting LIS products and services, for sharing library news and events etc. A structured questionnaire was distributed in the respective libraries in Dhemaji district. Librarians also provided necessary suggestions and opinions about ways of enhancing library services through using social media. How to cite this article: Saikia A, Pandey S, Choudhary RK. (2022). Use of Social Media for Marketing of LIS Products and Services in Five Provincialised College Libraries in Dhemaji District in Assam: A Study. Library Progress International, 42(1), 161-169. Keywords Social media, Library Marketing, Social Media, Marketing, Dhemaji district.