The Psychological Effect of the Librarians’ Uniform Color on Occupational Engagement
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Asefeh Asemi, Fatemeh Tavakoli, Narjes Houshangi
Library Progress International
Vol.42, No.2, July-December 2022: P.242-251
DOI: 10.5958/2320-317X.2022.00027.
Original Article
Description
Description
The Psychological Effect of the Librarians’ Uniform Color on Occupational Engagement
 *Asefeh Asemi, **Fatemeh Tavakoli, ***Narjes Houshangi
Author’s Affiliation:
*Ph.D. Faculty Member & Researcher at Institute of Data Analytics and Information Systems, Corvinus University of Budapest Budapest, Fovam Ter 8, Budapest 1093, Hungary
** Faculty of Education and Psychology, University of Isfahan, Isfahan, Iran.
*** Department of Occupational therapy, Arak University of Medical Science, Iran.
 Corresponding Author: Fatemeh Tavakoli, Faculty of Education and Psychology, University of Isfahan, Isfahan, Iran
E-mail: afasemi@gmail.com, asemi.asefeh@uni-corvinus.hu
 (Received on 11.04.2022, Revised on 29.08.022, Accepted on 24.09.2022, Published on 15.12.2022)
How to cite this article: Asemi A., Tavakoli F., Houshangi N. (2022). The Psychological Effect of the Librarians’ Uniform Color on Occupational Engagement. Library Progress International, 42(2), 242-251.
Abstract
Introduction: Colors may have effects on our life and each color is a source of energy based on its chemical and psychological character. Color is one criterion of personality and health evaluation in modern psychology because any color influences a person’s mental and physical.
Purpose: The research aimed to investigate the psychological effect of librarians’ uniforms in public libraries on their occupational engagement.
Methodology: The quasi-experimental is applied with Pre-test, Post-test, control group, and experimental group. A statistical population was the library staff at "Iran Public Library Foundation, Isfahan". The sample was randomly selected and assigned to two exam groups experimental group (N=15) and the control group (N=15). Research tools consisted of Utrecht Work Engagement Questionnaire. Covariance analysis was used in the inferential analysis of the research hypothesis. The data were analyzed by SPSS version 22.
Findings: The findings have shown that changing the color of the library staff's uniform to yellow and light blue had an impact on their occupational engagement at a meaningful level with an impact of 37%.
Conclusion: This color-changing has a positive effect on their occupational engagement and they have more energy to meet the library users' information needs.
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KEYWORDS: A Job Engagement, Color Psychology, Public Library, Occupational Engagement, Librarian.
